Thursday, November 24, 2016

Breaking Down the Standards ...

This year, I have been focussing a lot of time in breaking down the NCEA Design and Visual Communication standards. This came as a result of a slightly more "challenging" moderation report.

I have split the breakdown into achieved, merit and excellence, listing what all the words and terms mean (the standards are not written in the most student friendly way to be honest!! ), what they will do in the project to cover this and then where the resources are on the site.
This has been, first of all, extremely helpful for me to ensure that I am offering project tasks that allow the students to access excellence. It is then helpful for the students to know what the standards mean and what they have to do in their project work to ensure they are covering everything.

Here is a Level 1 standard :-

Architect Poster
AS91069
Promote an organised body of design work to an audience using visual communication techniques
4 credits - Internal


Standard
What does it mean?
What will you do?
Resources
Achieved
Promote an organised body of design work to an audience using visual communication techniques.

selecting and presenting the features of an organised body of work to an audience.
Promote - present the work in some way


Organised - different parts working together as a whole


Body of work - more than one piece of design work by your chosen designer


Visual communication techniques - effective presentation of ideas using a range of methods - sketching, use of colour and tone, analysis … both drawn by hand and on the computer
  • Research pictures and information about your chosen architect.
  • Highlight which key pieces of information you will use in your poster design.
  • Use thumbnail sketching techniques to start to design the layout of your poster.
  • Develop your design work using a computer application - making sure you are using a few examples of the designers work, not just one.
  • Analyse the effect you have created with your layout developments.
  • Produce a final poster using Adobe Illustrator.
  • Write a final evaluation analysing your final poster.









Merit
Clearly promote an organised body of design work to an audience using visual communication techniques.

purposefully selecting and applying techniques to ensure layout, composition and visual impact are appropriate to the context of the brief and audience.
Clearly - easily seen and understood


Purposefully - with thought, not by accident


Select - choose from a number of options of techniques


Layout - how things are arranged


Composition - how the design is made from separate parts and how they work together.


Visual Impact - how the design looks and the effect it has
Achieved plus :-
  • Explain why you have chosen the images you have on your designs.
  • Produce a write up that summarises the life and style of the architect’s work.
  • Analyse your thumbnail sketches as to how you have arranged your layout.
  • Use design language in analysis of work.
  • Explain how design elements have been used to achieve the design developments.
  • Final design is very clear to understand, to read, to see. It gives a clear explanation of the architect’s work to someone else.







This level also depends on the quality of your work and on you showing your understanding of your Architect.
Excellence
Effectively promote an organised body of design work to an audience using visual communication techniques.

communicating a high quality presentation that is convincing, shows accuracy of layout, visual impact, and precise execution of techniques.
effectively - does the intended job very well


convincing - the evidence is there that your architect’s work has been taken into account in the layout of your poster.


accuracy - correctly laid out, with no errors.


execution - the method you chose to produce your poster
Achieved and Merit plus :-
  • Analyse the key points of the architect’s work and use these to explain their style.
  • Use the style of the architect’s work to influence the design of the poster.
  • Use design elements well in the layout of the design work.


This level also depends on the quality of your work and on you showing your understanding of your Architect.

I have been rewriting my Level 2 DVC course from scratch and have decided to include 2 Generic Technology standards to work alongside the DVC standards. The work I have been doing this week on the first technology standard has been greatly helped by breaking the standard down in this way as it is my first time working with this standard.  It has made it very clear in my head what we have to do.

Here is the Level 2 standard I have been working on this week :-

Level 2 Product Design Project
AS91354
Undertake brief development to address an issue
4 credits - Internal


Standard
What does it mean?
What will you do?
Resources
Achieved
Undertake brief development to address an issue.

identifying an issue as a result of exploring the context

determining a need or opportunity and associated stakeholders

reflecting ongoing consideration of the social and physical environment where the outcome will be developed and situated

reflecting ongoing key stakeholders’ opinions

describing the outcome to be developed and explaining why such an outcome should be developed

explaining the physical and functional attributes required for an outcome

producing a final brief comprised of a conceptual statement and specifications.

Undertake - to do something
Brief - a description of what the product should do to solve a problem
Address - to deal with the problem
Issue - the problem
Identify - recognise / highlight
Explore - find out more
Context -  place / situation
Need / Opportunity - the problem that is to be solved
Determine - decide
Stakeholder - the person / people who will use your design
Reflect - show / think carefully
Consideration - careful thinking
Attribute - a quality / feature
Physical - things you can see and touch
Functional - how it works
Conceptual - based on ideas
  • Visit the cafe and analyse what all the different areas are that could have design work completed
  • Write a questionnaire to take with you to the meeting with your client
  • Initial meeting with your client to find out what their needs are and what area of the cafe they want design work for
  • List the social and physical environment elements that the design will be made for
  • List the clients’ opinions as to why the design needs to be made
  • Write a description of what the product is that is going to be designed and why it is needed
  • List all the the attributes needed for the outcome based on the client needs - physical (where and how it will be used) and functional (how it works)
  • Write a design brief that includes a statement of what is to be designed and  list of specification points that need to be included



















Merit
Undertake in-depth brief
development to address an issue.

prioritising social and physical environmental considerations related to where the outcome will be developed and situated

reflecting ongoing feedback from key and wider stakeholders.




In-depth - lots of detail
Prioritising - deciding which bits are the most important


Achieved plus :-

  • List the social and physical environment elements that the design will be made for in order of importance. Give reasons why they are in this order.
  • Use a questionnaire to get feedback from the customers of the cafe about the needs of the client and how it affects them





Excellence
Undertake comprehensive
brief development to address an issue.

describing the outcome to be developed and justifying why that particular outcome should be developed

justifying the specifications in relation to the physical and functional attributes required for an outcome.
Comprehensive - includes everything that is necessary
Justify - give good reasons
Specifications - detailed description / list based on needs and situation
Achieved and Merit plus :-

  • Write a description of what the product is that is going to be designed and give reasons with evidence, why it is needed
  • While writing the specifications, link them to the physical and functional attributes that you have stated already.


Product description and attributes - focus on the reasons why

Specification - focus on linking the physical and functional attributes




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